Making money by giving it for free: Radiohead's pre-release strategy for In Rainbows
نویسندگان
چکیده
In 2007 a prominent British alternative-rock band, Radiohead, pre-released its album In Rainbows online, and asked their fans to "pick-their-own-price" (PYOP) for the digital download of it. Radioheads unorthodox strategy has been considered as a game-changer for the music industry and a commercial success for the band. In this paper, we study weekly music sales between 2004-2012 in the US to test the e¤ect of the PYOP o¤er on Radioheads album sales. We nd that by giving out its music for "free" Radiohead increased its digital album sales, whereas the strategy had no impact on the bands CD album sales.
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ورودعنوان ژورنال:
- Information Economics and Policy
دوره 32 شماره
صفحات -
تاریخ انتشار 2015